We are a global technology company that combines deep industry expertise, user-centric design, and world-class software engineering.
The role:
As a member of the Data Marketing – Tracking & Integrations Engineering team, you will work with both business and technology stakeholders to implement the website/mobile application tracking strategy. Supporting the technical design, construction, delivery, and maintenance of TKWW’s event-based reporting tools. The perfect candidate takes a methodical approach to addressing tracking needs for the organization and is focused on balancing business needs with technical impact. You also have front-end experience, but a passion for understanding how front-end work is intertwined with business and product objectives.
Key Responsibilities:
● Work closely with Data Science, Data Engineering and Marketing teams to identify and gather requirements for tracking on TKWW websites and mobile applications.
● Work closely with developers and digital product owners to implement the event architecture and conduct necessary quality assurance checks.
● Responsible for maintaining documentation from the Tracking Architecture team via Confluence.
● Work on ad-hoc basis to implement additional tracking to support advertising and marketing journey tags.
● Provide general troubleshooting assistance for the analytics team as well as provide guidance for data integrity issues.
● Work with development teams to ensure analytics tracking QA during production cycles.
● Perform routine quality assurance checks to guarantee clean data for the Analytics team.
● Support a data-driven culture and strong collaboration with cross functional teams.
● Help Product, Marketing, & Development teams define user actions and the important meta-data associated with those actions.
● Enable user clicks and similar interactions to pass through to downstream services or warehouses.
● Documentation and Governance.
Work Experience / Knowledge:
● Exposure to leading industry analytics tools (Adobe Analytics or Google Analytics)
● Exposure to tag management systems, such as Adobe Dynamic Tag Management (DTM), Google Tag Manager, etc.
● 2-3 years experience with event streaming, messaging between microservices, and data streaming and messaging services like Apache Kafka, Amazon Kinesis, or Segment, Rudderstack.
● Understanding of web metrics, KPIs and tracking variables.
● Knowledge of JavaScript, HTML, JavaScript Object Notation (JSON), and Document Object Model (DOM) manipulation.
● Knowledge of SQL and/or other querying language frameworks.
Skills / Other Personal Attributes Required:
● Experience with front-end web or analytics development tools.
● Exposure to Tag audit and session replay tools such as Tag inspector, Tealeaf, Fullstory, etc.
● Understanding of testing and optimization platforms (Adobe Target, Optimizely, etc.)
● Understanding of Data Management Platforms (DMP) such as Adobe, BlueKai, etc.
● Understanding of Mobile SDK tools for reporting (i.e. Google Firebase)
● Understanding of ETL and ELT processes.
● Understanding of Customer Data Platforms (CDP) and their usefulness.
Nice to Have:
● Experience with marketing technology (Google Marketing Platform, Facebook Business Manager, etc.)
● Experience with cloud computing services (AWS, GCP)
● Experience with Snowflake and DBT.
Education:
● Bachelor’s degree in Software or Data Engineering or Certification in Related Field.
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