Introduction to Sales Course
This course is designed to equip you with the foundational tools and essential knowledge needed to kickstart your career in the sales world. You will learn everything from the core principles of effective communication and proactive client prospecting to the most widely used tools for lead generation and sales pipeline management. Throughout the program, we will provide you with practical strategies and actionable tips to build solid commercial skills and boost your confidence during the sales process.
Real-World Experience: Upon completing the course, you will have the exclusive opportunity to join the CONEXIONHR Sales Team, applying everything you’ve learned in a real business environment while earning results-based commissions. This hands-on practice lasts 1 month, with the possibility of renewal based on your performance.
Foundations of Modern Sales & Strategy
- The Lead Generator Role: Understanding the core responsibilities of a Lead Gen agent.
- Lead Qualification Matrix: How to accurately score and qualify potential customers.
- B2B vs. B2C Dynamics: Key differences between Business-to-Business and Business-to-Consumer sales models.
- Inbound vs. Outbound Sales: Comparing inbound attraction strategies with outbound outreach methodologies.
- Defining the Target: Crafting the ideal Buyer Persona and identifying key Decision Makers within a company.
- The Sales Cycle: Deep dive into the stages of Pre-Sales, Core Sales, and Post-Sales.
Proactive Prospecting & Sourcing
- Strategic Prospecting: Techniques for finding high-value leads from scratch.
- LinkedIn Profile Optimization: Designing a high-converting profile optimized for social selling.
- LinkedIn Sales Navigator: Mastering advanced search filters to target the right corporate accounts.
- Cold Outreach: Introduction to cold calling and cold emailing strategies.
- Value Proposition (PV/PIC): Crafting powerful Unique Value Propositions and pitch frameworks.
Modern Tech Stack & CRM Tools
- Trello as a CRM: Setting up a simple visual pipeline for lead tracking.
- HubSpot & Salesforce: Introduction to industry-standard Customer Relationship Management (CRM) platforms.
- Data Scraping & B2B Databases: Leveraging Apollo.io and SalesQL for list building and email/phone scraping.
- Calendar Management: Setting up automated scheduling tools (Calendly/Meeting Schedulers) to stream lead-to-meeting handoffs.
Sales Automation & Workflow Optimization
- LinkedIn Automation: Setting up smart drip campaigns and multi-step outreach using Dripify.
- Maximizing Productivity: Building automated workflows to scale your outbound efforts without losing personalization.
Soft Skills, Objection Handling & Team Structure
- Core Sales Soft Skills: Effective communication, active listening, and building trust.
- Overcoming Objections: Frameworks and techniques to confidently handle customer hesitations and rejections.
- Sales Team Architecture: How a professional sales department is structured and organized.
- The Interview Process: Key insights on how to pass an interview for a Sales Agent role.
About this course
- Format: 100% Online
- Mode: Virtual classroom
- Certification Provided
- Evaluaciones para medir tu aprendizaje
- Practice with real leads (1 month)
Note: This course is officially certified and endorsed by the Ministry of Education of the City of Buenos Aires (Skills for the Future Program).
At the end of this course you will learn:
- Gain a deep understanding of each IT role (backed by real-world testimonials)
- Differentiate responsibilities and expectations across seniorities (Jr, Ssr, Sr)
- Master key technologies, methodologies, and frameworks in the tech industry
- Level up your LinkedIn sourcing strategies and technical interview skills
