Our client is a PE-backed B2B SaaS technology company that helps subscription-based businesses unlock their next stage of growth by simplifying complex financial operations. Its platform supports thousands of customers globally and processes tens of billions of dollars in recurring revenue, enabling organizations to manage billing, subscription management, revenue and expense recognition, and SaaS analytics at scale. The company operates in a high-growth, results-driven environment, partnering closely with finance and executive teams to drive operational efficiency and long-term business success.
What we’re looking for:
We are looking for a Digital Marketing Manager to lead and optimize paid digital marketing, website performance optimization, analytics, and cross functional alignment. This is a hands-on role focused on driving measurable impact across the funnel, improving campaign performance, and collaborating with other marketing teams to advance go-to-market initiatives.
Responsibilities:
Digital Strategy Execution:
● Lead and optimize paid digital marketing campaigns across channels such as LinkedIn, Google Ads, display, retargeting, content syndication, etc., to drive qualified pipeline.
● Incorporate AI/LLM-based tools and search engine marketing best practices to improve site performance and content discoverability.
Campaign Analytics & Optimization:
● Continuously assess and improve media efficiency, lead quality, cost per lead (CPL), and conversion metrics through reporting and analysis.
● Present performance trends, insights, and recommendations regularly to marketing leadership and cross-functional stakeholders.
Collaboration & Influence:
● Work closely with Campaigns, Content Marketing, and Product Marketing teams to align digital efforts with broader GTM initiatives.
● Serve as the bridge between campaign strategy and digital execution across Demand Gen, Content, and Product Marketing functions.
● Bring ideas that challenge assumptions and advocate for improvements that will drive better marketing outcomes.
Required:
● 4+ years of B2B performance marketing or demand generation experience, ideally in software or technology.
● Extensive hands-on experience managing paid media channels and optimizing digital performance
● Strong understanding of funnel metrics, digital attribution models, and revenue-oriented KPIs.
● Proven experience designing and managing performance marketing campaigns
● Excellent project management skills, capable of managing internal initiatives and external vendors.
● Strong analytical mindset with proficiency in tools such as Google Analytics, DreamData, or similar.
● Familiarity with technical tools like Google Tag Manager, Optimizely, or VWO.
● Hands-on experience using marketing automation (preferably Pardot) and CRM (preferably Salesforce).
● English Level: Fluent (C1/C2) is mandatory.
● Reside in Buenos Aires or nearby.
● Occasional travel may be required for customer meetings or team events.
Nice to have:
● Experience managing a marketing website.
● Proficiency in HTML, CSS, and JavaScript, with hands-on experience managing WordPress or similar CMS platforms.
● Prior experience in a growth-stage or scale-up SaaS business.
● Familiarity with content personalization, dynamic content, or account based web experiences.
● Experience with SQL or business intelligence tools (e.g., Domo, Looker, Tableau).
● Experience selling software to finance, product, or engineering audiences.
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